What Is an Event Schema?
An event schema, in the context of web development and search engine optimization (SEO), refers to a structured format used to provide detailed information about events on a website. It is typically implemented using schema.org markup, a collaborative effort by major search engines to create a standard set of schemas for structured data markup on web pages.
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How to Add the Event?
Select Schema Type
Click on the Event schema type from the Schema Pro interface.
Select Target Pages
Select the pages and categories where you want to implement it.
Verify and Publish
Verify or modify the automatically mapped fields and publish.
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Introduce it with an event name, description and an accompanied image
An attractive event name, the description and an enticing image can make your snippet look better than the others. You can use these to tell what it is all about so your attendees know enough before opting in.
Mention the event type, performer and the organizer name so that can connect
Many times people need to know the people organizing an event or the performer if there is any. So, you can use this schema markup to include the organizer’s information, along with the type of event like educational, festive, music, etc.
Information like the status and attendance mode will keep people informed about the event
With uncertain times, you may have to postpone or cancel events or even move a physical event online. These fields are exactly the ones that allow you to give out such information so search engines know about it and people who are searching about it are informed.